Although obvious to many, the art of optimising your PPC ads is actually unknown to some.
Why Should You Optimise PPC Ads?
Optimising an account to hit and deliver upon certain KPIs should far beyond bidding up or down on a keyword. Bidding up or down may be limiting the volume an advertiser could be getting. You [...]

The End Of BPF - Bring on a Pitch Frenzy?

Posted on December 1st, 2008 by admin in PPC

It’s just under 4 weeks to Christmas, a scary enough thought in itself but to those of us immersed in the search world it signals just 4 weeks left for Google BPF.
Since the announcement 15 months ago there’s been much commentary about the implications for clients, agencies and search budgets in general.
Google BPF - [...]

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