Affiliate Management
Affiliate Marketing is a specialist channel within online marketing that has for years been at the crux of many successful businneses marketing plans.
An affiliate is someone who simply drives business for you and only gets paid on results!
There are many different types of affiliates, ranging from:
- Content Affiliates (those who simply put links or ads on their sites and drive traffic / sales)
- Cashback / Voucher sites (sites that offer various numbers of vouchers or money back incentives for you to purchase via their promoted merchants)
- Search affiliates (affiliates who use search engines to drive the majority of their traffic and sales)
- Email affiliates (affiliates that email their large databases with mercant’s offers etc)
Affiliate Marketing - A Huge Market
According to E-Consultancy, the UK affiliate market grew 45% last year and the market is now a £3billion industry.
The appeal of affiliate marketing is obvious to many advertisers. Simply - it (can) be an extremely cost effective marketing channel.
Need For Affiliate Specialists
Affiliate Marketing involves many complexities that need to be closely managed before you are running a successful programme. Even if you have the most competitive offer in the market - if you do not have the right affiliates on the right network, your efforts will simply be wasted.
Our Approach To Affiliate Marketing
Our approach to Affiliate Marketing involves everything from the very outset to the ongoing management of such programmes.
After objectives have been established, the choice of network partner is crucial. Many considerations go into this decision:
- What vertical do they specialise in?
- What is their relationship like with key affiliates in that vertical?
- What are their fees?
- Is their technology up to scratch?
An advantage of letting OnlineMediaLimited.Com manage your affiliate programmes is because we are not tied to any one network like alot of larger agencies and do not have preferred working arrangements - we are completely network agnostic.
Our services within affiliate management largely fall under the following:
- Network Selection
- Technology Implementation
- Recruitment of affiliates
- Close communication with affiliates
- Commercial innovaion strategies
- Affiliate programme PR
- Budget control and forecasting
- Validations of sales
- Creative management
- Affiliate Segmentation
A successful affiliate programme requires someone who is dedicated and solely responsible for the channel. Someone who is at the beck and call of your key affiliate’s needs and someone who will keep them happy and keep them driving business for you!
Fully Optimised Marketing Channel
Having affiliate programmes managed by OnlineMediaLimited.Com alongside other digital channels, ensures you get a fully optimised campaign. Utilising our technology, we can identify the specific areas within your affiliate programme that need improvements, which ones need to be stripped away - simply, a holistic approach to online marketing!
Our Fees
Our fees for full affiliate management range from £495 a month.
This is an extremely cost effective way of ensuring you have a team dedicated to maintaining and growing your affiliate base and programme - affiliate marketing is simply a channel that requires specialism and dedication!