Paid Search
Over the last decade Paid Search has witnessed phenomenal growth and is still growing:
Much of this is owed to its:
- Accountability
- Measurability
- Cost Efficiency
No other paid for media channel (arguably) has been able to match its substantial ROI benefits.
As Digital Direct Response Specialists, OnlineMediaLimited.Com has vast experience in driving PPC (Paid Search) campaigns for a large array of clients, growing each and everyone of their businesses in the process.
PPC is an art and a science. One that is very easy to grasp the basics of but takes years to fully master the complexities.
OnlineMediaLimited.Com has a simple approach, nothing fancy, no gimmicks or tricks. Our approach to PPC is no different.
The fundamentals of PPC largely fall under the following categories:
- Keyword Research
- Campaign Architecture
- Ad Creation
- Landing Page Selection
- Budget / Bid Management
- Optimising, Optimising, Optimising
Although the above may give the impression that PPC is easy and something not difficult to master - please do not be fooled. If you do feel this and want to go charging in and setting up a PPC campaign and getting live on Google within 30 minutes - please at least set yourself low daily budgets until you have grasped the basics!
Our PPC management is underpinned by our technology - the ability to employ technology to focus on the 100’s of thousands of longtail terms you have in an account is crucial. It allows you to dedicate time to your volume drivers, the terms that make or break your campaigns and business.
Our technology also offers us the opportunity to track the user’s online purchase journey. Again, this is absolutely crucial. Optimising your keywords on a ‘face value’ basis can be devastating to your business.
What if 1 keyword has a CPA which is double your target but acts as an assit to 50% of your converting terms - would you really optimise it out of the game??
Our PPC packages range between 5 - 10% of search engine spend or montly management fees from £495
If you want to discuss our service in more detail, or simply get some free advice, feel free to contact us!