SEO
SEO (Search Engine Optimisation) has long been a secret art reserved for the super technical online ‘enthusiasts’ (and the super talented affiliates!).
It has been a mystical channel guarded by those who ‘cracked the algorithims’ and by those who knew how to get a quality backlink.
Welcome to 2008 everyone - the dawn of Universal Search is upon us
Times are changing. For one, the SERPs (Search Engine Results Pages) are including not only traditional text content, but also Video, Image and News content.
Are you optimising your images correctly? Are you optimising your video content in the right way? These results in the SERPs have proven to drive a stronger CTR - meaning more traffic and more business!
SEO Needs To Be Integrated
SEO is no longer and can no longer be regarded in isolation. It is an essential, integrated piece of your overall online marketing strategy. It is a facet of online marketing that needs to be managed alongside other marketing channels - otherwise you never will truly have a fully optimised online marketing strategy - merely optimising channels in isolation trying to compete against each other.
OnlineMediaLimited.Com Approach To SEO
Although a more technical part of online marketing - we endeavour to demystify the shroud that SEO has covered itself in - being completely transparent with what you get for your money!
Our approach to SEO sees us focussing on two core areas of SEO:
- On Page Optimisation
- Off Page Optimisation
The onpage optimisation we advise and consult you on broadly covers the following:
- Website design (ensuring the build and coding is right for getting visibility in the engines)
- Keyword Research (a core component - identifying which keywords you need to be optimising for)
- Keyword Density
- Use of Meta Tags
- Use of H2 and H3 Tags
- Internal Linking Strucuture
- URL Structure
- Plus many more…
Having your site and pages optimised will help improve your visibility in the search engines, help improve your rankings, help drive more traffic and subsequently more business!
On Page optimisation is only element however - Off Page optimisation is also just as important and the two go hand in hand.
The various Off Page Optimisation work we carry out includes the following:
- Link building (absolutely essential for SEO success - the more quality links the better)
- Blogger Outreach
- Community Building
- Content Creation and Seeding
- Directory Submissions
- Articles / Press Releases and Submissions
The above factors of Off Page Optimisation are conducted in order to simply improve your visibility in the SERPs.
All of the SEO work undertaken however is underpinned by our technology and analytics tools. We are able to identify the success of the keywords being optimised, undertake gap analysis in order to ensure we are effectively managing your Search Marketing activity - what’s more, we share all results with you!