Web Usability Made Easy With Userfly.Com
A new startup web usability application is about to change the shape of analysing on site web behaviour for ever!
What is Userfly.com?
Userfly is a very simple java based web usability monitoring application.
You simply add a single line of Java script and Userfly enables you to capture videos in real time of what your users are [...]
Are Ad Exchanges Going To Be Big In 2009?
I strongly feel that 2009 is the year that Ad Exchanges move into the mainstream.
Online media is becoming more sophisticated. It is becoming more fragmented. And it is becoming more challenging.
Ad Exchanges offer a viable avenue for advertisers to start taking more control over their display advertising campaigns. It will start giving advertisers more control [...]
Behavioural Targeting - Keeping It Relevant
Display Advertising has changed somewhat over time. Creative formats have developed, creative executions have improved, user’s interaction with media has fundamentally changed.
The rapid improvements in targeting technology however contribute to the growth of the more standard types of display advertising.
Behavioural Targeting - What Is It?
Behavioural Targeting is the process adopted by online publishers and ad [...]
Are You On The Right Tracks Or Off The Rails?
Are you tracking everything online?
You may assume you are but think again:
Are you really tracking the entire user journey through to sale, monitoring and analysing every single touchpoint along the way?
Until now, the concept of complete holistic tracking unfortunately has been restricted by limited technology solutions.
Online Marketing Tracking - How Has It Been Done Up [...]