Web Usability Made Easy With Userfly.Com

A new startup web usability application is about to change the shape of analysing on site web behaviour for ever!

What is Userfly.com?

Userfly is a very simple java based web usability monitoring application.

You simply add a single line of Java script and Userfly enables you to capture videos in real time of what your users are doing on your site.

You can then later revisit Userfly to play back these captured videos and start understanding what users are doing on your site.

Why will Userfly.com help you?

Knowing what a user does on your website is simply crucial to any online success you wish to have.

Usability testing can cost you thousands of pounds, with the use of focus groups to determine how your site is interacted with.

For a very small price per capture, you can begin exploring what users are doing on your site.

Although any Analytics programme will help build an understanding of this, watching actual playbacks of user’s movements on your site offers unlimited opportunities for you as an advertiser.

How Userfly.com can help your online marketing efforts?

If you invest heavily in PPC and / or SEO, Userfly’s application could be worth its weight in gold.

Simply watch what a user does when they land on your site.

• How are they converting? - could you tweak the conversion process based on how long it is taking a user to convert?
• Where are they dropping off the site? - although Analytics programmes will inform you of bouncerates etc - how useful would it be to see what is forcing the user to exit the site? Are they searching for something which is taking too long to load? Are they scrolling around a page without being able to find what they are looking for?

Having more insight into the two above factors could be priceless. Every advertiser wants to convert more of their traffic, could Userfly be the answer?

A demo video on Userfly:

userfly.com from Chris Estreich on Vimeo.

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